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| 249,032 |
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TOTAL UNIVERSE / BASE RATE |
$115.00/M
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| 17,735 |
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30-Day Buyers |
+
$26.00 /M
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| 38,180 |
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3 Month Buyers |
+
$21.00 /M
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| 62,551 |
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6 Month Buyers |
+
$16.00 /M
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| 129,865 |
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12 Month Buyers |
+
$11.00 /M
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| 249,032 |
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24 Month Buyers |
$115.00 /M
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Fundraiser |
$70.00 /M
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DESCRIPTION |
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Audience Profile
Company Kids® - where imaginations come to life. Company Kids® provides unique kids bedding, kids room decor and kids apparel. They offer exclusive designs for girls bedding, boys bedding and baby bedding. Make your kids' room a special place to inspire their dreams with unique kids' area rugs and decorative wall accents. Categories also include bed & bath, personalized products, furniture & storage, rugs & windows, and gifts. These buyers are educated, affluent homeowners with discretionary income.
Demographics
*Age Range is 35 - 54
*81% Homeowners
*79% Presence of Children
*Average Income $96,500
*97% Married
Marketing Insight
A natural audience for fundraising, men's & women's apparel, publishing, epicurean, home decor and gifts, childrens' offers, gardening, books and magazines.
http://www.companykids.com
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ADDITIONAL NOTES |
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All promotional devices (free offers, sweeps, bind-ins, blow-ins, dot wacs, value added services, etc.) must be precleared. Failure to preclear will result in a name and/or monetary penalty being assessed to mailer. Zip tapes must be sent via e-mail. Sample mail piece required. 3-5 working days required to process order. Payment due 30 days from mail date. All cancelled orders are subject to a $100/F cancellation fee, plus $8/M run charges, and any applicable shipping & material fees. 15% commission to authorized brokers on base rate. Exchanges are kept on gross quantity shipped. Net names are against house file only. Counts based on total purchase. NCOA Quarterly.
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OTHER RECOMMENDED LISTS |
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View Other Recommendations |
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COUNTS THROUGH |
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07/31/2010 |
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NEXT UPDATE |
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10/15/2010 |
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UNIT OF SALE INFORMATION |
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| Average: |
$132 |
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GENDER PROFILE |
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| Male: |
5% |
| Female: |
86% |
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MINIMUM ORDER |
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| Quantity: |
10,000 |
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SOURCE |
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Direct mail sold |
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SELECTS |
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| $100+ BUYERS |
$32.00 /M
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| $50+ BUYERS |
$22.00 /M
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| $75+ BUYERS |
$27.00 /M
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| 12 MONTH HOTLINE |
$11.00 /M
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| 3 MONTH HOTLINE |
$21.00 /M
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| 6 MONTH HOTLINE |
$16.00 /M
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| CATALOG REQUESTORS |
$7.00 /M
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| CHANGE OF ADDRESS |
$21.00 /M
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| CREDIT CARD |
$7.00 /M
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| ETHNIC/RELIGION |
$10.00 /M
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| GENDER/SEX |
$6.00 /M
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| MONTHLY HOTLINE |
$26.00 /M
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| MULTIBUYERS |
$11.00 /M
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| POC 0-3 |
$15.00 /M
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| SCF |
$6.00 /M
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| STATE |
$6.00 /M
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| Z-24 FEE |
$22.00 /M
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| ZIP |
$6.00 /M
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GEOGRAPHY |
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Domestic (US)
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ADDRESSING |
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| EMAIL |
$ 55.00 /F
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| KEYING |
$ 3.50 /M
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| RUN CHARGE |
$ 8.00 /M
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MANAGER RECOMMENDATION |
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