African American makes up nearly 12% of the U.S. population, making them a large and vital part of the U.S. economy. African American purchasing power is projected to reach $1 trillion by 2008.

Selections
In addition to the standard selections enumerated on the right – all names can be selected by any one of 150 demographic datapoints including telephone numbers. Typical selection charges range between $2.50/M and $8.00/M. List owner will build custom media segments and will tailor the media rentals and deployment to meet mailer’s marketing budgets.