It's a Boy/Girl!!!
Audience Profile
Need to reach expectant parents??? What about new parents??? Here's an easy way to reach them both.
Compiled through newspapers, public records, maternity stores, contests, etc. Expectant/new parents are about to undergo a major lifestyle change. This is the perfect opportunity to reach these prospects for children's products, insurance, publications, sweeps/opportunity, general merchandise, financial services, etc.
This file is selectable by actual and anticipated month of birth.