Book Heaven

Book Heaven buyers are individuals who purchase books on a wide variety of subjects.
SEGMENTSPRICE
886,797   TOTAL UNIVERSE / BASE RATE $85.00/M
328,494   1 Month Hotline $95.00 /M
886,797   3 Month Hotline $85.00 /M
  Fundraisers/Publishers


DESCRIPTION

Book Heaven

 

Audience Profile
Book Heaven buyers are individuals who purchase books on a wide variety of subjects. These mail order book buyers enhance their knowledge and passion for reading by purchasing books thru book clubs, book retailers and visiting their favorite on-line book sites.

 

Buyers have purchased multiple books, spending an average of $30-$65 in order to supplement and enhance their lifestyle and interests.

 

There is a full library of demographics available on this exciting new file!

 

Type of book is not selectable but include: tabletop, educational, lifestyle/interest, and general reading pleasure.


Selections
In addition to the standard selections enumerated on the right – all names can be selected by any one of 150 demographic datapoints including telephone numbers. Typical selection charges range between $2.50/M and $8.00/M. List owner will build custom media segments and will tailor the media rentals and deployment to meet mailer’s marketing budgets.


Source
Compiled and enhanced by two+ direct mail sources



ADDITIONAL NOTES

Sample mail piece required. 3-5 working days required to process order. Payment due 30 days from mail date. All cancelled orders are subject to a $100/F cancellation fee, plus $10/M run charges, and any applicable shipping & material fees. 20% commission to authorized brokers on base rate.


COUNTS USAGE
Usage
OTHER RECOMMENDED LISTS
View Other Recommendations
ID NUMBER
NextMark 239961
COUNTS THROUGH
12/31/2008
NEXT UPDATE
01/20/2009
GENDER PROFILE
Male: 40%
Female: 60%
MINIMUM ORDER
Quantity: 5,000
SOURCE
Compiled lists
SELECTS
AGE $11.00 /M
AGE OF CHILDREN $11.00 /M
ETHNICITY $11.00 /M
GENDER/SEX $6.00 /M
INCOME SELECT $11.00 /M
NEW MOVER $11.00 /M
PRESENCE OF CHILDREN $11.00 /M
PRESENCE/TYPE OF CREDIT CARDS $11.00 /M
SCF $6.00 /M
STATE $6.00 /M
ZIP $6.00 /M
GEOGRAPHY
Domestic (US)
ADDRESSING
CARTRIDGE $ 25.00 /F
CD ROM $ 25.00 /F
EMAIL $ 50.00 /F
CONTACTS    
NAME ROLE EMAIL PHONE FAX
Caroline Gensone Sales carolineg@belardiostroy.com (212) 381-1741 (212) 381-1745
Lorna McManus Counts & Sales Support lornam@belardiostroy.com (212) 381-1753 (212) 381-1745
Lindsey Dool Order Production lindseyd@belardiostroy.com (212) 367-4078 (212) 381-1745
Order Receipt order_receipt@belardiostroy.com
= Primary contact
 
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