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| 2,837,195 |
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TOTAL UNIVERSE / BASE RATE |
$85.00/M
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| 321,570 |
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1 Month MOB |
+
$18.00 /M
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| 918,849 |
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3 Month MOB |
+
$13.00 /M
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| 1,688,306 |
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6 Month MOB |
+
$6.00 /M
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DESCRIPTION |
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Grandparents
Audience Profile
With today's parents juggling work, social and family commitments, many grandparents now assume a greater role in the lives of their grandchildren.
Grandparents spend more than $30 billion annually on their grandchildren. According to one market study, grandparents account for nearly 20% of toy sales and for nearly one in every four trips taken with children.
Child's Age Range Select
Marketing Insight
We recommend this file for children's offers as well as for offers for mature consumers: apparel, homeware and toy catalogs; publishing, continuity and educational offers; zoo and museum memberships; family and senior travel offers; insurance for themselves and their grandchildren.
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ADDITIONAL NOTES |
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Sample mail piece required. 3-5 working days required to process order. Payment due 30 days from mail date. All cancelled orders are subject to a $100/F cancellation fee, plus $10/M run charges, and applicable shipping and material fees. 20% commission to authorized brokers on base rate. Email all orders to order_receipt@belardiostroy.com
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OTHER RECOMMENDED LISTS |
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View Other Recommendations |
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COUNTS THROUGH |
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07/31/2008 |
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GENDER PROFILE |
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| Male: |
50% |
| Female: |
50% |
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MINIMUM ORDER |
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| Quantity: |
5,000 |
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SOURCE |
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Compiled lists |
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SELECTS |
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| AGE |
$6.00 /M
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| CHILDS AGE RANGE SELECT |
$11.00 /M
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| GENDER/SEX |
$6.00 /M
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| SCF |
$6.00 /M
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| STATE |
$6.00 /M
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| ZIP |
$6.00 /M
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GEOGRAPHY |
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Domestic (US)
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ADDRESSING |
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| CARTRIDGE |
$ 25.00 /F
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| EMAIL |
$ 25.00 /F
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| P/S LABELS |
$ 7.50 /M
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