Mailing List: Lilly's Kids by Belardi/Ostroy

Lilly's Kids, a leading children's catalog by Lillian Vernon, features unique children's products and gifts targeted at the newborn to 12 year-old.

SEGMENTS

PRICE

122,477	TOTAL UNIVERSE / BASE RATE	$106.00/M
427	3 Month Buyers	+ $16.00 /M
869	6 Month Buyers	+ $11.00 /M
37,271	12 Month Buyers	$106.00 /M
	Fundraiser/Publisher Rate	$75.00 /M

DESCRIPTION

Audience Profile

Lilly’s Kids, a leading children’s catalog by Lillian Vernon, features unique children’s products and gifts targeted at the newborn to 12-year-old. Lilly’s Kids extensive selection offers the answer to any child’s wish list at a great price. Products purchased include unique toys, games, gifts, crafts, costumes, bedding, furniture, and much more! Rent the Lilly’s Kids list to reach high volumes of value conscious, responsive buyers.

Demographics
Median Age 45
56% Presence of Children
$80,700 Average Household Income
65% Working Women

*Call for additional dollar select charges

Marketing Insight

Lillian Vernon's diverse product offering means successful continuations for almost any offer! Success stories include usage from fundraisers, publishers, gift/home, general merchandise, credit cards, continuity offers, children's, apparel, collectibles, gardening and more!

http://www.lillyskids.com

ADDITIONAL NOTES

Sample mail piece required. Allow 5 working days to process order. Payment due 30 days from mail date. All cancelled orders are subject to a $100/F cancellation fee, plus $6/M run charges and applicable shipping & material fees. Net name arrangement negotiable based on reciprocity and annual volume usage. File run against NCOA with updates. 10% commission to authorized brokers on base rate

COUNTS

USAGE

Counts

Usage

OTHER RECOMMENDED LISTS

View Other Recommendations

ID NUMBER

NextMark

89616

	COUNTS THROUGH

	07/31/2010

NEXT UPDATE

09/25/2010

UNIT OF SALE INFORMATION

Average:	$67

GENDER PROFILE

Female:	90%

MINIMUM ORDER

Quantity:	10,000

SOURCE

Direct mail sold

SELECTS

$100+ BUYERS	$36.00 /M
$30+ BUYERS	$16.00 /M
$50+ BUYERS	$26.00 /M
$75+ BUYERS	$31.00 /M
CASH BUYERS	$11.00 /M
CREDIT CARD BUYERS	$11.00 /M
GENDER/SEX	$10.00 /M
INCOME SELECT	$11.00 /M
MODEL SCORE	$21.00 /M
MULTI BUYERS	$11.00 /M
NEW TO FILE	$11.00 /M
PERSONALIZED BUYER	$11.00 /M
PRESENCE OF CHILDREN	$16.00 /M
PRODUCT	$11.00 /M
SCF	$6.00 /M
STATE	$6.00 /M
Z24 Enhancement	$21.00 /M
ZIP	$6.00 /M

GEOGRAPHY

Domestic (US)

ADDRESSING

CARTRIDGE	$ 25.00 /F
CHESHIRE LABELS	$ 6.00 /M
EMAIL	$ 50.00 /F
KEYING	$ 3.00 /M
MAG TAPE	$ 70.00 /F
P/S LABELS	$ 6.00 /M
RUN CHARGE	$ 8.00 /M
ZIP TAPE	$ 8.00 /M

MANAGER RECOMMENDATION

Company Kids
Land of Nod, The
Sensational Beginnings

CONTACTS

NAME	ROLE	EMAIL	PHONE	FAX

Caroline Gensone	Sales	carolineg@belardiostroy.com	(212) 381-1741	(212) 381-1745

Lindsey Dool	Order Production	lindseyd@belardiostroy.com	(212) 367-4078	(212) 381-1745

Order Receipt		order_receipt@belardiostroy.com

= Primary contact