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| 9,020,440 |
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TOTAL UNIVERSE / BASE RATE |
$130.00/M
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| 94,092 |
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1 Month Hotline Expectant Mothers |
$130.00 /M
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| 454,234 |
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1 Month Hotline New Parents |
$130.00 /M
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DESCRIPTION |
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Baby Luv!
Audience Profile
Reach mail order buyers of new parents and parents to be. It's all about preparing for the new baby and once the baby has arrived these parents want to buy, buy, buy. They purchase: nursery furniture, strollers, toys, books and educational materials, baby clothing and gifts. Prenatal, newborn babies & tots up to 2 years. Child gender is selectable.
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ADDITIONAL NOTES |
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Sample mail piece required. 5-7 working days required to process order. Payment due 30 days from mail date. All cancelled orders are subject to a $100/F cancellation fee, plus $10/M run charges, and any applicable shipping & material fees. 20% commission to authorized brokers on base rate.
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ID NUMBER |
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COUNTS THROUGH |
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09/30/2009 |
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NEXT UPDATE |
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01/15/2010 |
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UNIT OF SALE INFORMATION |
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Unit of sale information is not available |
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GENDER PROFILE |
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| Female: |
100% |
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MINIMUM ORDER |
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| Quantity: |
5,000 |
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SOURCE |
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Direct mail sold |
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SELECTS |
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| FIRST BIRTH (1st TIME PARENTS) |
$11.00 /M
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| GENDER OF CHILD |
$6.00 /M
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| HOUSEHOLD INCOME SELECT |
$11.00 /M
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| MONTH/YEAR OF BIRTH (NEWBORNS - 2 YRS) |
$20.00 /M
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| PHONE NUMBER |
$16.00 /M
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| SCF |
$6.00 /M
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| SFDU/MFDU |
$8.50 /M
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| SIC CODE |
$6.00 /M
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| STATE |
$6.00 /M
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| ZIP |
$6.00 /M
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GEOGRAPHY |
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Domestic (US)
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ADDRESSING |
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| CARTRIDGE |
$ 25.00 /F
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| EMAIL |
$ 25.00 /F
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| P/S LABELS |
$ 7.50 /M
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