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| 11,759,441 |
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TOTAL UNIVERSE / BASE RATE |
$75.00/M
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| 232,997 |
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1 Month Mail Order Buyers |
+
$17.00 /M
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| 666,225 |
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3 Month Mail Order Buyers |
+
$13.00 /M
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| 1,402,367 |
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6 Month Mail Order Buyers |
+
$8.00 /M
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DESCRIPTION |
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Kidstravaganza
Audience Profile
Reach mail order buyers of children's products--games and toys, books and educational materials, continuity reading programs, clothing and gifts. Presence of children, ages 1-14, is selectable by gender and age bands. All buyers have purchased with a credit card.
Also selectable on this file: new parents by month/year of the child's birth. First time parents are selectable.
Average Age: 45-50
Average HHI: $50-74,000
Child's Age by Age Band
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ADDITIONAL NOTES |
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Sample mail piece required. Allow 5 working days to process order. Payment due 30 days from mail date. All cancelled orders are subject to a $100/F cancellation fee, plus $10/M run charges, and applicable shipping & material fees. 20% commission to authorized brokers on base rate.
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ID NUMBER |
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COUNTS THROUGH |
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07/31/2009 |
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NEXT UPDATE |
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09/15/2009 |
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UNIT OF SALE INFORMATION |
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Unit of sale information is not available |
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GENDER PROFILE |
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| Male: |
43% |
| Female: |
56% |
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MINIMUM ORDER |
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| Quantity: |
5,000 |
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SOURCE |
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Compiled lists |
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SELECTS |
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| 0-3 CHILD'S AGE |
$30.00 /M
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| AGE OF CHILDREN |
$11.00 /M
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| CHILDS AGE RANGE SELECT |
$6.00 /M
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| GENDER/SEX |
$6.00 /M
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| HEAD OF HOUSEHOLD BY AGE |
$11.00 /M
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| INCOME SELECT |
$16.00 /M
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| OCCUPATION |
$11.00 /M
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| PHONE NUMBER |
$16.00 /M
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| SCF |
$6.00 /M
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| SFDU/MFDU |
$8.50 /M
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| STATE |
$6.00 /M
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| ZIP |
$6.00 /M
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GEOGRAPHY |
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Domestic (US)
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ADDRESSING |
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| CARTRIDGE |
$ 25.00 /F
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| EMAIL |
$ 25.00 /F
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| P/S LABELS |
$ 7.50 /M
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