Responders to self-improvement opportunities, both financial and personal. Some are also consumers of "do-it-yourself" products and services.

A Better You!
SEGMENTSPRICE
1,987,720   TOTAL UNIVERSE / BASE RATE $80.00/M
736,421   1 Month Hotline $85.00 /M
1,987,720   3 Month Hotline $80.00 /M
  Fundraisers/Publishers $75.00 /M


DESCRIPTION

A Better You!

 

Audience Profile
These direct mail opportunity seekers are looking for a better self!


They have responded to self-improvement opportunities, both financial and personal. Some are also consumers of "do-it-yourself" products and services.


These opportunity seekers are highly responsive to promotional offers that will aid in changing and improving their lives.


Reach them for all self-improvement offers, publishing, insurance, beauty & health, fundraising, promotional and consumer services offers.

 

Selections
In addition to the standard selections enumerated on the right – all names can be selected by any one of 150 demographic datapoints including telephone numbers. Typical selection charges range between $2.50/M and $8.00/M. List owner will build custom media segments and will tailor the media rentals and deployment to meet mailer’s marketing budgets.

 

Demographics
Average HHI is between $35-$45K

 

Source
Compiled and enhanced by 2+ direct mail sources



ADDITIONAL NOTES

All names ordered are for one-time use only. Sample mail piece is required. Payment is due 30 days from delivery. All cancelled orders are subject to a $100/F cancellation fee, plus $10/M run charges, and any applicable shipping & material fees. 20% commission to authorized brokers on base rate.


ID NUMBER
NextMark 239384
COUNTS THROUGH
12/31/2008
NEXT UPDATE
01/20/2009
UNIT OF SALE INFORMATION
Unit of sale information is not available
GENDER PROFILE
Male: 40%
Female: 60%
MINIMUM ORDER
Quantity: 5,000
SOURCE
Compiled lists
SELECTS
AGE $11.00 /M
ETHNICITY $11.00 /M
GENDER/SEX $6.00 /M
INCOME SELECT $11.00 /M
NEW MOVER $11.00 /M
PRESENCE & TYPE OF CREDIT/RETAIL CARDS $11.00 /M
PRESENCE OF CHILDREN $11.00 /M
SCF $6.00 /M
STATE $6.00 /M
ZIP $6.00 /M
GEOGRAPHY
Domestic (US)
ADDRESSING
CARTRIDGE $ 25.00 /F
CD ROM $ 25.00 /F
EMAIL $ 50.00 /F
CONTACTS    
NAME ROLE EMAIL PHONE FAX
Caroline Gensone Sales carolineg@belardiostroy.com (212) 381-1741 (212) 381-1745
Tina Torres Order Production tinat@belardiostroy.com (212) 381-1732 (212) 381-1745
Lorna McManus Counts & Sales Support lornam@belardiostroy.com (212) 381-1753 (212) 381-1745
Order Receipt order_receipt@belardiostroy.com
= Primary contact