Mothering Magazine

 

Subscriber Profile
For over 22 years, Mothering Magazine has celebrated the immense importance and value of parenthood and the family life in the development of full human potential. Mothering is the only independently owned, family living magazine in the world. Each issue of Mothering Magazine contains philosophical inspiration and practical advice about family-living, addressing contemporary health, personal, environmental, medical, and lifestyle issues in an upbeat, intelligent, compassionate, and courageous way. Mothering Magazine's subscribers are passionate about their children, their family life and their world.

 

Mothering Magazine's total file former subscribers are an excellent resource for reaching families with older children, age 4+, who still rely on direct mail for the latest products, services, and publications for raising their children.

 

Mothering Magazine's product buyers have purchased back issues of Mothering Magazine and/or books written or edited by Peggy O'mara, publisher and editor of Mothering Magazine, including the way back home, natural family living and having a baby, naturally.

 

Demographics

• 90% female
• Average age: 35
• 43% have children newborn through 2
• 41% have children ages 2-5
• Average HHI: $63,000
• 76% have a B.A. or higher
• 74% shop by internet
• 72% have pets

 

Marketing Insight
Mothering Magazine's subscribers are proven responsive for children's offers of all kinds. We also recommend this file for offers that promote healthy, conscious, socially responsible lifestyles including publications on natural living and food/nutrition; gift and apparel catalogs; consumer services and fundraising appeals.

 

http://www.mothering.com