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My Twinn offers the "just like me" doll created to look like the special child in your life

MyTwinn
SEGMENTSPRICE
116,092   TOTAL UNIVERSE / BASE RATE $105.00/M
16,977   6 Month Buyers + $16.00 /M
50,064   7-12 Month Buyers + $10.00 /M
67,041   12 Month Buyers + $10.00 /M
  Fundraisers/Publishers $80.00 /M
  Food Mailers $80.00 /M
  Children's Competitive Mailers + $36.00 /M


DESCRIPTION

MyTwinn

 

Audience Profile

My Twinn offers the "just like me" doll created to look like the special child in your life. Girls ages 3-10. Introduce her to a playmate for today and keepsake for tomorrow. Catalog also features matching girl and doll apparel, accessories and doll-sized furniture.

 

Demographics

  • Median age 30-49
  • Average HHI $100K+

Marketing Insight

Works well for a variety of offers including children’s merchandise, adult & children’s apparel, accessories, home decor, gift, general merchandise, insurance, publishing, fundraisers, credit card and financial.

 

http://www.mytwinn.com
ADDITIONAL NOTES

Sample mail piece required. 3-5 working days required to process order. Payment due 30 days from mail date. All cancelled orders are subject to a $100/F cancellation fee, plus $10/M run charges, and any applicable shipping & material fees. 20% commission to authorized brokers on base rate.
ID NUMBER
NextMark 238089
COUNTS THROUGH
09/30/2008
NEXT UPDATE
01/31/2009
UNIT OF SALE INFORMATION
Average: $150
GENDER PROFILE
Female: 90%
MINIMUM ORDER
Quantity: 5,000
SOURCE
Direct mail sold
SELECTS
$100+ BUYERS $38.00 /M
$150+ BUYERS $47.00 /M
$75+ BUYERS $31.00 /M
12 MONTH HOTLINE $10.00 /M
6 MONTH HOTLINE $16.00 /M
7-12 MONTH HOTLINE $10.00 /M
AGE $11.00 /M
AGE OF CHILDREN $11.00 /M
BIRTH MONTH $16.00 /M
CHILDREN'S APPAREL (ENHANCED) $16.00 /M
GENDER OF CHILD $8.00 /M
HOUSEHOLD INCOME SELECT $16.00 /M
SCF $7.00 /M
STATE $7.00 /M
ZIP $7.00 /M
GEOGRAPHY
Domestic (US)
ADDRESSING
CARTRIDGE $ 25.00 /F
EMAIL $ 30.00 /F
P/S LABELS $ 7.00 /M
RUN CHARGE $ 10.00 /M
CONTACTS    
NAME ROLE EMAIL PHONE FAX
Caroline Gensone Sales carolineg@belardiostroy.com (212) 381-1741 (212) 381-1745
Lindsey Dool Order Production lindseyd@belardiostroy.com (212) 367-4078 (212) 381-1745
Order Receipt order_receipt@belardiostroy.com
= Primary contact
 

USAGE    

MyTwinn Usage

 

Children's Merchandise
Disney Buena Vista (t)
Script & Scrible
Discovery Channel
Hanover Direct
Hearthsong
Lillian Vernon Kids
Hanna Andersson
Wooden Soldier

 

Publishing
Carus Publishing (t)
Discovery Girl Magazine
Stabenfeldt Int'l Children's Publishers (t)

 

General Merchandise/Gifts
Annie's Attic

 

Misc. 
National American MISS Scholarship
 

COUNTS    

My Twinn Counts Through October 2008

 

Cumulative Counts
  Total $50+ $75+ $100+ $150+
1 Months 10,501 10,044 9,779 9,582 6,644
3 Months 13,293 12,529 12,132 11,797 8,435
4-6 months 3,684 3,326 3,163 3,042 2,481
6 Months 16,977 15,855 15,295 14,839 10,916
7-12 months 50,064 45,258 42,883 41,038 33,979
12 months 67,041 61,113 58,178 55,877 44,895
13-18 months 9,675 8,446 7,989 7,605 6,035
19-24 months 39,376 34,716 32,687 31,013 26,084
24 months 116,092 104,275 98,854 94,495 77,014