 |
|
|
|
|
|
 |
|
| 162,667 |
|
TOTAL UNIVERSE / BASE RATE |
$110.00/M
|
| 8,849 |
|
3 Month Buyers |
+
$16.00 /M
|
| 17,185 |
|
6 Month Buyers |
+
$11.00 /M
|
| 72,115 |
|
12 Month Buyers |
$110.00 /M
|
| 90,552 |
|
13-24 Month Buyers |
$100.00 /M
|
| 8,511 |
|
12 Month Catalog Requestors |
$75.00 /M
|
| 521 |
|
6 Month Catalog Requestors |
$80.00 /M
|
| |
|
Non-Reciprocal Rate |
+
$35.00 /M
|
| |
|
Fundraisers/Publishers/Food Mailers |
$80.00 /M
|
|
|
|
DESCRIPTION |
|
|
|
Playboy Catalog
Audience Profile
Each issue of The Playboy Catalog features the ultimate gear for guys, and the women in their lives, focusing on merchandise inspired by the only magazine to become a major international consumer brand.
The Playboy Catalog offers collectibles, men's and women's fashion apparel and accessories, underwear, swimwear, outerwear and footwear, as well as home furnishings, electronics, gadgetry and lifestyle and entertainment products. Many items display Playboy's trademark, the Playboy name, and Rabbit Head design. Other items are "must-haves" for today's active male - the latest electronic innovations and gadgetry for home, office and car; romantic and flirty gifts for her; home entertainment and thoughtfully selected sensual products. These buyers represent a very select demographic that is brand aware, trend conscious, sophisticated and tech-savvy, with educational and income levels above the national average.
|
Demographics
Marketing Insight
The Playboy brand is an integral part of modern popular culture, and The Playboy Catalog buyer is a prime prospect for apparel, electronics / gadgetry, music / entertainment and publishing offers.
http://www.playboystore.com
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|
ADDITIONAL NOTES |
|
|
|
Sample mail piece required. 3-5 working days required to process order. Payment due 30 days from mail date. All cancelled orders are subject to a $100/F cancel fee, plus $10/M run charges, shipping & material fees. 20% commission to authorized brokers on base rate.
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|
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|
ID NUMBER |
|
|
|
|
|
|
|
|
|
COUNTS THROUGH |
|
|
|
|
|
10/31/2008 |
|
|
|
NEXT UPDATE |
|
|
|
|
|
12/20/2008 |
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|
UNIT OF SALE INFORMATION |
|
|
|
|
|
| Average: |
$70 |
|
|
|
|
GENDER PROFILE |
|
|
|
|
|
| Male: |
79% |
| Female: |
21% |
|
|
|
|
MINIMUM ORDER |
|
|
|
|
|
| Quantity: |
5,000 |
|
|
|
|
SOURCE |
|
|
|
|
|
Direct mail sold |
|
|
|
SELECTS |
|
|
|
|
|
| $100+ BUYERS |
$31.00 /M
|
| $50+ BUYERS |
$21.00 /M
|
| $75+ BUYERS |
$26.00 /M
|
| 3 MONTH HOTLINE |
$16.00 /M
|
| 6 MONTH HOTLINE |
$11.00 /M
|
| GENDER/SEX |
$6.00 /M
|
| NON-RECIPROCAL RATE |
$35.00 /M
|
| SCF |
$6.00 /M
|
| STATE |
$6.00 /M
|
| ZIP |
$6.00 /M
|
|
|
|
|
GEOGRAPHY |
|
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|
|
|
Domestic (US)
|
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|
ADDRESSING |
|
|
|
|
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| CARTRIDGE |
$ 25.00 /F
|
| CD ROM |
$ 25.00 /F
|
| EMAIL |
$ 50.00 /F
|
| P/S LABELS |
$ 5.00 /M
|
| RUN CHARGE |
$ 10.00 /M
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