Datacomm - Consumer Active Transactors

 

Audience Profile

From the National Marketing File of 150,000,000 names, these active consumers are reported to have made at least one transaction in the preceding hotline period. They all possess and use at least one credit card, with most owners of multiple retail, bank, specialty and private labeled cards. They are selectable by the type of credit cards they use, type of transaction and their level of spending. Their transactions are reported by the appropriate retailers, financial institutions, specialty retailers and service providers.

 

Selections:

In addition to the standard selections enumerated on the right – all names can be selected by any one of 150 demographic datapoints including telephone numbers. Typical selection charges range between $2.50/M and $8.00/M. List owner will build custom media segments and will tailor the media rentals and deployment to meet mailer’s marketing budgets.