Datacomm - Consumer Actives with Retail Cards
Audience Profile
From the National Marketing File of 150,000,000 names, these active consumers received a new Retail Card within the recency selected. That card is in addition to various other credit cards (retail, bank, specialty or private labeled) they may already have and use. These consumers are selectable by type of cards they have and use, as well as the type of usage they have. Their transactions are reported by the appropriate retailers, financial institutions, specialty retailers and service providers.
The Datacomm Consumer Actives with Retail Cards is compiled from a variety of sources. Available selections include the number of retail cards. The list owner has significant historical data on these active consumers that can be used in multiple ways, including building predictive response models and overlays.
Selections
In addition to the standard selections enumerated on the right – all names can be selected by any one of 150 demographic datapoints including telephone numbers. Typical selection charges range between $2.50/M and $8.00/M. List owner will build custom media segments and will tailor the media rentals and deployment to meet mailer’s marketing budgets.
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